Private advisory for real assets and cultural ventures.
Strategy, development, and execution for projects that require discretion and depth.
Applied Principal provides private advisory for the development of complex, capital-intensive projects where architecture, culture, and economics intersect.
We work selectively with founders, families, and institutions on initiatives that are meant to last - culturally, economically, and structurally.
Our focus includes
Real asset strategy and development
Cultural and hospitality ventures
Brand, spatial, and program direction
Partner and vendor alignment
Risk containment and sequencing
Capital-intensive private ventures requiring structuring, partner selection, and regulatory navigation
Applied Principal operates through discreet, invitation-only engagements.
Our approach is defined by
A small number of active mandates
Clear phases and defined deliverables
Direct access to the principal
No retainers unless complexity requires continuity
We typically enter at concept stage and remain involved through execution until the project stands independently.
In select cases, engagements may evolve into longer-term alignment.
Focus Areas
Real Assets
Hospitality, mixed-use, alpine and urban properties.
Cultural Infrastructure
Music, film, art, performance, and long-term cultural platforms.
Private Ventures
Founder- and family-backed projects, first-of-their-kind concepts, and legacy assets.
Selected Work / Current Projects
Current and recent engagements include
• Hospitality concepts in Switzerland
• Cultural and technical infrastructure for high-spec environments
• Private advisory on early-stage real asset developments
Project details are shared selectively.
The Principal
Dominique Henri
Founder & Principal
Dominique works at the intersection of culture, real assets, and strategic development. His background spans hospitality, brand-led ventures, and the creation of new cultural formats in Switzerland and internationally.
He founded Applied Principal to support projects where judgment, sequencing, and long-term thinking matter more than conventional advisory models.